ABOUT US
Leisure International trading WLL is a dream of like minded team who are experienced in toy retailing and distribution. The organization was launched in 2014 to distribute internationally reputed toy brands in Bahrain market. The toy retailers of Bahrain were traditionally being serviced from Dubai- the business hub of Middle East, which posed many limitations in terms of service levels as well as brand building. Sensing an opportunity in getting the right products at the right time into Bahrain, Leisure team decided to invest its resources into toy distribution in Bahrain and grown to a leading distributor in Bahrain.
OUR MISSION
The mission of Leisure International is to deliver high quality, safe, and innovative toys to the consumer. As a progressive organization, we believe in our people and the processes. We see it as our core strength, which will remain as the key drivers to achieve our vision and mission.
Build up a strong toy distribution network across GCC countries. Be a strong channel partner to the best and innovative international toy brands and excel in servicing the toy retailers.
Set up our own retail channels to service customers, focusing on neighborhood stores.
Be self-reliant by building our own support systems in terms of business processes, IT, logistics etc.
Regional Associations
We work with some of the prominent regional toy distributors to represent their business interests in our operations.
The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys".
https://middleeast.simba-dickie-group.com/en/home/
I Brands ME is a toy/entertainment distribution company based in Dubai-UAE, with a portfolio of several brands & licensed properties, operating across the UAE and the Middle East region. I Brands is the exclusive distributor/agent for SPIN MASTER, JAKKS PACIFIC, WOW WEE, and GIOCHI PREZIOSI
FGI's Trading Division is proud to offer a wide selection of globally well-recognized and licensed toys in the MENA region such as Maisto, Sqeeshmelows and many more.
